Social media marketing (SMM) is one of the most effective ways to improve your brand's awareness, reputation, and reach. ... You should also pay attention to your industry's news, digital marketing news, as well as relevant updates and product launches. Using social platforms is an easy, quick, most cost-effective, and the best way a business can use to reach customers. Further, SMM helps in engaging customers and introducing your brand. Therefore, you must develop high-quality content for your users.